Matti Lehti
Motion Designer / VFX / CreativeRedLynx - Brand Visual assets
Key Objectives:
Our key objectives were to create the next generation of visual assets on top of the foundation laid out in the 2020 brand refresh. Bring a dash of artistry and drama to the brand via strong key visual assets and compositions that can be used in a myriad of ways from headline level of communications to backgrounds whether still or in motion.
Introduce our game brands to the studio level communications by organically bringing in recognisable key characters, items and/or moments from our projects.
Continue the visual development of the brand and mirror contemporary industry practices and trends in the way information is presented. In other words, use e.g. 3D elements and spaces in conjunction with crisp, clean and highly technical graphic design.
Further enhance the sense of professionalism, craftmanship and passion for games and creativity in order to retain current employees interest and excite possible new candidates to join the studio.
Be mindful of the greater Ubisoft branding universe and create synergies with it where it seems natural.
As the outcome of the project, we created a wide set of different visual assets and backgrounds that ended up being used in multiple instances—such as webpage, presentations, brand book, internal and external brand-related events, video screens, badges and of course drink tickets.
Client / Game Studio: Ubisoft RedLynx Creatives: Henrik Sarimo, Matti Lehti + Inhouse marketing team 3d animation / Motion graphics: Matti Lehti, Niklas Rekola Artwork: Sara Kumpulainen, Niklas Rekola, Matti Lehti