Matti Lehti
Motion Designer / VFX / Creativemtv - brand refresh / 2018
mtv’s new visual identity changes the marketing material, trailers etc. for already-seen broadcast content into AVOD content. The identity is designed to work especially in moving image, to stand out in digital marketing and to identify who’s talking with one look. If required all this can be done through real-time automation. Even though mtv’s identity is based on the visuals of MTV Ltd’s broadcasting channels, it is completely unique.
Creatives: Kimmo Korhonen, Jotti Taival, Matti Lehti, Jani Flink, Virpi Kunttu, Orad work: Jani Flink Motion Graphics: Matti Lehti, Project Management: Stiina Hongisto, Reel editor:Joonas Mäkkylä, Agency & Production Company: Valve, Client: MTV, Petra Ahvenharju, Anu Perrotta, Virpi Kunttu